Campaign: Dove campaign a lift for genuine ladies – Marcoms

Dove launched its firming that is new shower skincare selection of services and products, employing Lexis to conduct a PR campaign. Whenever Lexis learned that the campaign’s advertisements utilized genuine females with a number of human anatomy forms, in the place of professional models, it chose to utilize the advertising as being a news hook to build protection. Goals

To operate a vehicle product sales of Dove. To mention to people that Dove’s advertising is groundbreaking and it is good for ladies’s self-esteem. (altro…)

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